Visual Communication

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  visual language in media
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  oDIH ikaksfõokh iy oekaùïlrKh oDIH ikaksfõokfha (visual communication) wdrïNh udkj mßKdufha wdrïNh olajd Èj hhs'thg m%ia;=; ldrKh jkafka oDIH ikaksfõokh f;dr;=re ikaksfõokfha m%n, uq,sldx.hla jk neõKs' ikaksfõokh lsÍug iy f;dr;=re yqjudrejg oDIH rEmfha n,mEu uq,sl jkafka f;dr;=frys õYajdikShNj flfrys th n,mEï ldrlhla f,i l%shd;aul ùuhs'  ix{d ixfla; iy rEm Wmfhda.Slr .ksïka woyia ikaksfõokh lsÍu oDIH uq,sl  ikaksfõokh f,i yÿkd.; yelsh' fuh ikaksfõokfha f;jk wjÈh f,i ie,lsh yelsh  tkï jdÉl ikaksfõokh wjdÉl ikaksfõokh iy oDIH ikaksfõokhhs' fuu oDIH  ikaksfõokhg j  ! I y;<s iaodylg;a tyd .sh b;sydihla mj;sk nj meyeÈ,s lreKls' tkï f,ka É;% .=yd É;% wdÈfhys f;dr;=re idOkfha È th ;yjqre lr.; yelsh' i;=ka N=ï o   ! YK fukau Y=oaO wjldYhka o jia;= îPh njg m;a õh' iudP mßKduh;a iu.u oDIH  ikaksfõokh m%n, f;dr;=re jdylfhla njg m;a õh' tyssÈ u;= jq m%Odk lreK jkafka  ïksiqka w  ! : .%yKh lr .ekSfïÈ ix{d ixfla; j,ska mßndysrj thg tyd .sh wre;a .%yKh lr .kafka flfiao hk l%shdj,shhs' fuysÈ rEm ;=<ska rEmd  ! :hka ^ Visual Visualizing  & f.dv ke.Su isÿ fõ' fuh wka;  !  úIhsl (Inter Disciplinary)  nyq õIhsl (Multi-Disciplinary)  iy mdr õIhsl (Trans Disciplinary) ;;a;ajhls' thg n,mdk ldrKdjka lsysmhla mj;S' m<uqj wm ±lSu iy ne,Su folla f,i jgyd .; hq;=h' fuysÈ ne,Su hk ldrKdjg mokï jk ;j;a wjfYaI ldrKdjka .Kkdjla mj;S' tu wjfYaI ldrKdjka w  ! : ksIam;a;shg odhl fõ' fuys w  ! :h jkafka rEm jHdlrKhg .;s õ{dkSh w  ! : f.dv ke.Sug mj;sk yelshdjhs' fuh mokï lreKq ;=kla Tiafia l%shd;aul fõ' rEm jHdlrKh tys ;dlaIKsl l%   shdj,sh iy fm%  alaIlhdhs  fuh ;%sfldaKdldr iïnkaOhla f,i fmkajd ±laõh yelsh'fuh oDIH udOHg õfYaIs;j w  ! : lshõfï uq,sl ;;a;ajhhehs ie,l=fjdfyd;a tys oaõ;sl ;;a;ajfha È nyq wre;a Pkkh lrhs'  tkï rEm Tiafia hula ikaksfõokh lsÍfï È tys w  ! :hka lshõug ixialD;sh õiska lrk fm<Tùuhs' th nysi% dõ lrïka lshõug ,la lsÍu ksjreÈ f;dr;=re .%yKhg n,mEï lrhs'  NdIdj Tiafia ikaksfõokh lsÍfïÈ wod, ixialD;sl ikao   !  Nh (Cultural Context) f;areï.ekSu ukd ikaksfõokhlg uq,drïNhla imhhs' ikaksfõokfha È ixfhda.d;aul wre;a ksmoùu by; lS ixialD;sh u; mokïj õ.%y lr .;a õg wod, ikao   !  Nh f;areï .ekSu isÿfõ' .%ylhd fyda fm%alaIlhd õõO jq wre;a oDIH udOH weiqre lr .ksïka  lshjd .kS' fï u; nyq õO ±kqï iy f;dr;=re wdlD;Ska o õkaokSh wdlD;Ska o f.dv ke.Su  isÿ fõ' fuys fojk mshjr jkafka wm%lg f;dr;=re fkdfyd;a jHx.d  ! :hka .%yKh  lr .kafka flfia o hkakhs' fï i`oyd õõO jq kHdhsl iy m%dfhda.sl ;,hka mej;sh o oDIH udOHfha ±kaõïlrKh Tiafia nyqõO f;areï .ekSï ^ Multiple Meaning & tldlD;sl ;,hla Tiafia mdGkh lsÍu jeo.;a jkafka ±kaõïlrKfhys wfmalaIs; ixPdkkSh wruqK u;hs' oDIH udOHfha È ±kaõïlrKfhys Ndõ;h m%n, fõ' tkï b;du flÜ ld,hla ;=< ;u mKsõvh bÈßm;a lrïka ta i`oyd fm<Tùula we;s lrk w;r;=ru tu ±kaõu u;lfhys  r`ojïka ï,È .ekSu i`oyd leue;a;la we;s lsÍu myiq ;;a;ajhla fkdjk neõKs' ±kaõïlrKfha È ikakduhka ^ Brands  & u;lfhys r`ojk w;ru NdKavh fyda fiajdjd fN!;sl iajrEmfhka mj;shs' oDIH udOH uq,a lr .ksïka wkqkhS w,xldfrdala;sh ^ Persuasive Rhetoric & oekaõï Tiafia f.dv k`.hs' fuh fohdldrhlska ±laõh yelsh'  tkï .sõi .ekSu ^ Promise  & iy Tmamq lsÍu ^ Identification  & tkï hula thuehs ;yjqre lsÍu ±laõh yelsh' fuys os uq,sl jYfhkau fuys b,lalh jkafka ï,È .ekSu i`oyd fm<Uùuhs' fuu oDIH ikaksfõokh jgyd .ekSu hk ldrKdfõ È idlaIr;djho m%n, ueÈy;a ldrlfhla f,i l%   shd;aul jk nj õfYaIfhkau fm<Tõu hk lrefKa È fydjd ±laõh yelsh' fm<Uùu Wmdh ud  ! . 03 la hgf;a l%shd;aul fjhs' ufkda .;sl iudP  ixialD;sl w  ! : ks  ! udK l%fudamdh hkdÈ f,ihs' fuu lreK ;%s;ajhu oDIH ±kaõïlrKfha È n,mdhs' tkï fuysÈ rEm udOH uq,a lr .ksïka mdßfNda.sl wdl  ! YKh lrd .uka lsÍfï È wjOdkh leue;a; wdYdj u; l%   shd;aul ùu isÿ lrhs' fuh  AIDA  ixl,amh f,i yÿkajhs' by; Wmdh ud  ! . ;=kgu  AIDA j n, meje;afõ' fuysÈ oDIH hkak  NdIdjla njg m;a jkafka ikaksfõokh i`oyd fhdod .ekSu;a iu.h th wm oDIH  ikaksfõokh f,i yÿkajhs' ±kaõïlrKfha È ks;ru oDIH rEmhg yelshdjla mj;skjd w  ! : f.dvke.Sug rEm Ndõ; lrïka fuf,i rEmh uq,a lr.;a w  ! : f.dvke`.Sï ldKav ;=kla hgf;a õ.%y lr ±laõh yelsh' m<uqj fuys rEm wdlD;ska ms<sn`oj ie,lSfïÈ f  ! Ld yev;< wiudknj mßudKh õhuk wdÈh ±laõh yelsh' fojk ldKa vh jkafka uq   KlaIr õoHdjhs fuysÈ wl=re j, m%udKh wl=re w;r bv m%udKh j.ka;s iy fÊo w;r wjldYh iy wl=re j  ! .h hk wdÈhhs' fuys wjidk ldKa vh njg m;a jkafka j  ! K iy wdf,dal Ndõ;hhs' fuh iqÿ l¿ meye wka;rh iy t<sh wÿr Ndõ;h f,i oelaõh yelsh' by; i`oyka lrk ,o ldKa vhka ;=k ±kaùï Ys,amfhaÈ m%n, f,i Ndõ; lrhs' fuh mKsõvhla {dkkh lsÍfï w.h ^ Massage Cognition Value & f,i yÿkajhs' fuh ;SrKh jkafka oDIHuh rEmh Tiafia ksIamdokfha yeisÍu ksIamdok õYajdihka iy ï,oS .ekSfï  woyi hk lreKq n,mdhs' oDIH ikaksfõokfha È m%Odk jYfhka wduka;%Khg ,la jkafka  fuu wõ{dksl ;;a;ajhka nj by; m%mxph ;=<ska ;yjqre fõ' woH;kfha wm #  j;a fjïka isÜkafka oDIH hq.hlh th wmf.a yeisÍï rgdjka õYajdihka   iy #  jk rgdjka flfrys iy tu ;;a;ajhka mj;ajdf.k hdu flfrys iDPqju ueÈy;a  ldrlhla f,i mj;sk nj woH;k iudPfha #  jk iajrEmhka õu  ! YKfha È ;yjqre fõ' wo fndfyda fofkla olsk foa u; ;Skaÿ ;srK .kS' th i  ! j iïmq  ! K l%ufõohla fkdjqko ms<s.; yels ;;a;ajhla njg iudP iïu;hkays ;yjqre õ we;' fuh ±kaõï Ys,amhg;a tf,iu n,mdk iajNdjhls' fuh we,afvdaia yla ia,s  ( Aldous Huxley ) õiska rpkd lrk ,o Brave New World and The Art of Seeing  fmdf;ys olajd we;af;a  “The More You See The More You Know ” Tn jeâfhka olsk ;rug Tn jeâfhka okS hkqfjks' th oekaõï Ys,amhg õfYaIs; jq õg i`oyka l< yelafla Tn jeäfhka olsk ;rug Tn jeâfhka NdKav iy fiajd (Goods and services) ï,È .ekSug fm<f´ hkqfjks' fuu NdKav iy fiajd ï,È .ekSug fm<fTk mdßfNda.sl mx;sh fndfyda õg m%;sõreoaO wdLHdkhla Wiq<hs' thg fya;=j jkafka wmf.a m% d:ïl iy oaõ;Sl wjYH;d ks  ! Kh lsÍug ukig ksoyia wjldYhla fkdue;s ùuhs' fujeks ;;a;ajhla ;=< l%   shd;aul iajrEmfha È wfmalaIs; ;;a;ajhkag ufkda uq,slj odhlj fjhs'kuq;a l%h Yla;sh u; ï,È .ekSu ;srKh lrkq ,enqjo ukiska th ri õo wjidk jkakgo yelshdjla mj;S' ukao ish,a, iïmq  ! K lr .ksïka ïksid ;u wjYH;d iy Wjukdjka ;Dma; lr fkd.kakd neõKs' fuysÈs mdßfyda.sl mx;sh hkak n,j;a idOlhla  f,i ie,lsh fkdyelsh' kuq;a wm ±kaõï ksIamdokfha È mdßfyda.sl mx;sh iy mdßfyda.sl mx;sfha wjYH;d ms<sn`o jeä wjOdkhla fhduq lrkq ,enqjo fuyss m% d:ïl yÿkd.eksfï wÈhrfha ^  Awareness stage & È th n,fkdmdhs' thg fya;=j jkafka ufkda uq,sl wjYH;djhkah' kuq;a ms<sfj<ska Woafhda.slr we.hqï w;ayod ne,Sfï iy Ndõ; wÈhrhka  j,È .%ylhd fyda  a mdßfNda.slhd tu W;af;aPkhg m%;spdr ±laõh hq;=u fõ' oDYH l,dj jeo.;a jkafka tu m%;s pdr ±laõfï l%shdj,shg th iDPqju n,mdk neõKs' ukao NdKa vhla  ï,È .ekSug fyda fiajdjla ,nd .ekSug fm<Tùu iy W;af;aPkh isÿ jkq ,nkafka ukfiys  wõ{dkslj igyka jk rEm iuqodhla ks id jk nj meyeÈ,s lreKls' fj<`o ±kaõï Ys,amfhys who;k Ndõ;h ;=< kj ixl,am iy woyia f,i f.dv kef.kqfha fuf;la wm õiska olsk ,o tfy;a wm õiska fkdolsk ,o iqõfYaI woyiah' fuys woyi jkafka ukfiys  wõ{dkslj ;eïm;a lrk ,o is;=õ,sh' fïjd fndfyda õg igykaj we;af;a É;a; rEm wdldrfhks fuu É;a; rEmhkag fuu woyia j,g ±kaõï Ys,amh ;=, ï,la kshu fjhs' fuh  wf,õlrK l%shdj,sh iu. iy iïnkaO fõ' wo jk õg ±kaõïlrKh mdßfNda.sl ;;a;ajhka  (Consumer Condition )  ;SrKh lrK wdkqYx.sl fldgila njg wkqhqla; õ we;' ±kaõï oDIH udOH uq,a lr .ksïka wjfndaO lr.kakd õg tys ixl,amSh lshùug fukau  iDPqju mdßfNda.sl wdl  ! YK uq,h fj;go fhduq õh yelsh' fuh iyPdk ksfhdaPk  iajrEmhls' tkï fi!kao   ! hjdÈ ,laIKhka fu;=<g wka;  ! .; lsÍu ;=< zz õÈu ˜ hk  ixl,amh ±kaõïlrKh ;=<g wdrEV õ we;' .ìk  ! g wkqj rEmjdyssksh i;H Âõ;h m%lg lrk whqßka kj ixialD;sl iy iudP w.hka  a ixfla;d;aul f,i jHjydrh muqKqjhs' fuu  ixl,am .; lsÍï Tiafia õÈugkï ±kaõïlrKh ;=< oDIH rEm idlaIr;d {dkh mej;Su wksjd  ! h fõ'  tfukau ixPdkkh hkako fuysos jeo.;a idOlhls' ufkdaúoHd úIh ;=< zzixcdkk  ixl,amh jeo.;a ;ekla .kS' fï i`oyd perception hk bx.%S is jpkh Ndú;d lrhs' ,;ska   NdIdfõ jpk folla jk perceptio  iy percipio  hk jpkhkays ksrela;shla f,i fuu jpkh ìys ù we;s nj ta ms<sn`oj úuiSfï§ jgyd .; yel' ye`Èk .ekSu ye`ÈkSu ±k.ekSu bkaøShka Wmldß lrf.k ndysr jia;= y`ÿkd .ekSu hï hï lreKq ±kqï §u zzixcdkkhZZ hkafkys jpkd  ! :hka h' fï iïnkaOfhka od  ! YKslhka iy ufkda úoHd{hka õõO ks  ! jpkh bÈßm;a lr ;sfí' uydpd  ! h ã' tï' wdïiafg% dax mjik mßos zzixcdkkh hkq Ôj jia;=fõ mj;akd ;;ajh yd mßirh iu`. iïnkaO i;H fyda wi;H fyda úYajdih ,nd .ekSuls' tkï ixcdkh jkdys  f;dr;=re ,nd fokakd jQ m%jdyhls' wm uq`Mukska u wú{dKsl fkdjk wjia:djka ysÈ fuu m%jdyh isÿfõZZ  ixcdkkh hkq mqoa.,fhl= úiska mßirh ;=<ska ;u mxfÉkaøhkaf.ka ,nd .kakd W;af;aclhka hïlsis f;areula fok f;dr;=re njg m;a lsÍfï § miq lrkq ,nk f;dr;=re f;dard .ekSu^s election & ixúOdkh^ ^ organization & yd w  ! :l:kh ^ Interpretation & hk wxY ;=klska hq;= l%   shdj,shls' fuu ks  ! jpkfhka meyeÈ,s jkafka mqoa.,fhl= úiska ;u jgmsgdj f;areï .ekSu i`oyd mxfÉkaøhkaf.ka Wlyd .kakd ,o W;af;aclhka ^rEm Yío .kaO ri  im  ! Y& ufkdaúoHd;aul l%shdj,shla ;=<ska hïls is wdldrhg ilia lsÍula kùlrKh lsßula  lsÍfuka miq ta mqoa.,hdg f;areula f.kfok f;dr;=re njg tu W;af;aclhka m;alr w  ! : l:kh lsÍula isÿ lrk njhs'
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