Child’s Hope Brand Styling Guide

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  STYLE GUIDE20192 Child’s Hope Brand Style Guide - 2019style guide contentscompany introductionO6primary logoO8horizontal version24color…
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STYLE GUIDE20192 Child’s Hope Brand Style Guide - 2019style guide contentscompany introductionO6primary logoO8horizontal version24color palatte34typography system38collateral system44image gallery52grid system62poster design684 Child’s Hope Brand Style Guide - 2019O1.company introduction6 Child’s Hope is a non prof it organization which is fully aware of how serious the orphan crisis had become. Not only were the orphans of the world alone and without hope, but countless numbers of these children were perishing f rom hunger and thirst. In the United States, the children in foster care represented a concern. Although they were not classif ied as “orphans” per se, many of them were without at least one parent and all of them would be considered vulnerable f rom a risk perspective. Child’s Hope organization maintains clear and consistent policies on privacy, transparency and honesty in all aspects of volunteer management, fund raising, accounting and f inancial reporting. As new social concerns emerge, they are aligned with the organizations’ mission. Although the mission over time may change and adapt to the current needs, the core values remain the same.Child’s Hope Brand Style Guide - 2019O2.primary logo8 Child’s Hope Brand Style Guide - 2019door iconname type10 logo structure O2.O1Child’s Hope logo represents an opening door of hope for having a happy life, a bright future, and a safe home for a child. The logo includes two parts, a door icon and a name type, colored with belief-blue which stands for a belief in stability, passion-red which stands for a passion of love, and hope-blue which stands for a hope for a bright future. PANTONE Blue 072 C C 100 M 97 Y 2 K 3 R 43 G 51 B 141 PANTONE 485 C C 6 M 98 Y 100 K 0 R 255 G 39 B 39 PANTONE 279 C C 72 M 37 Y 0 K 0 R 69 G 139 B 202Child’s Hope Brand Style Guide - 2019full color logoblack color logowhite knockout logograyscale logo12 correct logo usage O2.O2Child’s Hope full color logo. This is the primary preferred version and should be used wherever possible. There are secondary versions of this primary version which are back version and white knockout version. The balck vertion is for specif ic use in black and white applications. The white knockout version is also for use in black and white applications or on dark coloured backgrounds. May be printed on any solid colour, texture, photographic background that provides suff icient contrast for clarify and legibility. Child’s Hope logo in grayscale version would normally be used for cost-effective onecolor printing while the black and white version is handy for trademark registration as well as for use on fax cover sheets and photocopies.Child’s Hope Brand Style Guide - 201914 clear space O2.O3Child’s Hope logo is always represented with a minimum area of clear space around the logo. This area should be f ree of any type or graphic elements. Using the double size of the “H” letter height of the logo.Child’s Hope Brand Style Guide - 20191.5 in1.5 in1.5 in16 minimum print size O2.O4Child’s Hope primary logo should never appear smaller than the mimumum size shown here for both print and digital applications. The minimum size at which the logo may appear in printing applications is no less than 1.5 inch in height of the logo. For the knockout version the 1.5 inch refers to the logo part not the box around it.Child’s Hope Brand Style Guide - 2019solid white backgroundsolid passion-red backgroundsolid belief-blue backgroundsolid hope-blue background18 background control O2.O5Backgrounds are required to provide suff icient contrast for Child’s Hope logo to be clearly legible. A white background provides the best contrast. The second best alternative is to use the white knockout logo on a solid brand-color background. The logo should never appear on a background that interferes with its visibility. A clean, single coloured background without patterns or busy imagery is always preferred.picture backgroundChild’s Hope Brand Style Guide - 2019improper logo formimproper logo color20 incorrect logo usage O2.O6The guidelines in this manual have been developed with the correct and consistent use of all the elements of the Child’s Hope identity. Proper usage safeguards our brand and gives it greater impact in the global marketplace.This page illustrates many common errors to watch for and avoid, such as altering the logo’s typography, modifying the graphic design, changing the brand colours, and placing the logo on backgrounds that interfere with its visibility.Child’s Hope Brand Style Guide - 201922 incorrect logo usage O2.O6Child’s Hope Brand Style Guide - 2019O3.horizontal version24 Child’s Hope has a horizontal version. The version’s purpose is to make the logo be more flexible for designing where the space provided is too small for the primary logo to be legible, or in special occasions when the use of the primary logo would be unsuitable. For example, the spaces for the artwork have a special ratio in which the width are much bigger than the height, such as a website banner, a billboard, etc.Child’s Hope Brand Style Guide - 2019O3.O1 logo structurename type26 door iconcorrect logo usage O3.O2full color logowhite knockout logoblack color logograyscale logoChild’s Hope Brand Style Guide - 2019O3.O3 clear spaceChild’s Hope logo is always represented with a minimum area of clear space around the logo. This area should be f ree of any type or graphic elements. Using the exact size of the “H” letter height of the logo.28 minimum size O3.O4Child’s Hope horizontal logo version’s minimum size at which the logo may appear in printing applications is no less than 0.5 inch in height of the logo. For the knockout version the 0.5 inch refers to the logo part not the box around it.0.5 in0.5 in0.5 inChild’s Hope Brand Style Guide - 2019solid white backgroundsolid passion-red backgroundsolid belief-blue backgroundsolid hope-blue backgroundpicture background30 background control O3.O5Child’s Hope Brand Style Guide - 2019improper background control32 incorrect logo usage O3.O6Similar to the primary Child’s Hope logo guide. This page illustrates the common errors, such as altering the logo’s typography, modifying the graphic design, changing the brand colours, and placing the logo on backgrounds that interfere with its visibility.improper logo colorimproper logo formChild’s Hope Brand Style Guide - 2019O4. color palette34 Using colors consistently is very important to Child’s Hope corporate identity, as important as using the logo properly. The primary and secondary colors work together appropriately in order to maintain the legiblity and quality of the design.Child’s Hope Brand Style Guide - 2019O4.O1 primary colorsbelief blue PANTONE Blue 072 C C 100 M 97 Y 2 K 3 R 43 G 51 B 141 #2b338dpassion red PANTONE 485 C C 6 M 98 Y 100 K 0 R 255 G 39 B 39 #e12727hope blue PANTONE 279 C C 72 M 37 Y 0 K 0 R 69 G 139 B 202 #458bcaThe Child’s Hope primary colors are the 3 colors of the primary logo which are chosen f rom the high contrast harmony of hot and cold colors, and convey the idea of “belief ”, “love”, and “hope”.36 secondary colors O4.O2Child’s Hope color system provides 4 secondary colors to support the primary colors because the primary colors are not various and colorful enough to effectively convey the young, fun, optimistic, passionate, and enthusiastic vibe that the organization wants to bring to not only the children but also a community.joy yellowlife greenPANTONE 107 C C 3 M 7 Y 95 K 0 R 251 G 244 B 29 #fbe01dPANTONE 802 C C 67 M 0 Y 100 K 0 R 65 G 173 B 73 #41ad49future redlove pinkPANTONE 7416 C C 4 M 73 Y 70 K 0 R 233 G 105 B 82 #e96952PANTONE 807 C C 16 M 85 Y 0 K 0 R 206 G 75 B 155 #ce4b9bChild’s Hope Brand Style Guide - 2019O5.typography system38 Typography identity system is an important part of the visual identity because the appearance and legibelity of the written word is as important as the message. Child’s Hope has provided a primary and a secondary typeface that sit very well together and are available in variety of weights and stylesand are dominant face in all print and electronic communications.Child’s Hope Brand Style Guide - 2019O5.O1 primary typefacemontserrat montserrat regularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()montserrat mediumABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()montserrat semi boldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()montserrat boldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()40 secondary typeface O5.O2montserrat alternates montserrat alternates regularABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnop qrstuvwxyz1234567890!@# $%^&*()montserrat alternates mediumABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz1234567890!@ #$%^&*()montserrat alternates semi boldABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz1234567890!@ #$%^&*()montserrat alternates boldABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890! @#$%^&*()Child’s Hope Brand Style Guide - 2019header font family: montserrat alternates font style: bold font size: 60ptsub header font family: montserrat alternates font style: bold/ semi bold/ medium font size: 18 pt42 typeface system O5.O3sub header 2 font family: montserrat font style: bold font size: 16 ptbody copy font family: montserrat font style: bold/ regular font size: 9 ptChild’s Hope Brand Style Guide - 2019montserrat alternates thin montserrat alternates thin italic montserrat alternates extra light montserrat alternates extra light italic montserrat alternates light montserrat alternates light italic montserrat alternates regular montserrat alternates italic montserrat alternates medium montserrat alternates medium italic montserrat alternates semi bold montserrat alternates semi bold italic montserrat alternates bold montserrat alternates bold italic montserrat alternates extra bold montserrat alternates extra bold italic montserrat alternates black montserrat alternates black italicO6.collateral system44 Child’s Hope’s CIP/ stationery system plays a prominentrole in communicating its identity and often serves as the f irst exposure to corporate image. It’s critical that the stationery is consistent and accurately following the guidlines for colors, typeface as well as logo and graphical elements.Child’s Hope Brand Style Guide - 2019Dear Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Mauris et molestie nibh. Vestibulum vitae nulla at metus elementum porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Etiam pellentesque, velit id dapibus fermentum, turpis sapien ornare dui, ac tincidunt ligula odio congue purus. Nunc sed ante dui, in porta lectus. Cras nec sem lorem. In hac habitasse platea dictumst. Maecenas id diam quis dui porta tristique. Sed id egestas felis. Donec ullamcorper mattis posuere. Phasellus fermentum eleifend tortor vel dapibus. Vestibulum ante ipsum. Sincerely,Long Vu (408) 888-4393 hailongngo216@gmail.comwww.childshope.com (408) 557-7755 2264 Quimby Rd, San Jose, CA 95122Letter Head Size: 8.5 x 11 in46 colatteral system O6.O1LONG VU director(408) 557-7755 hailongngo216@gmail.com 2264 Quimby Rd.San Jose, CA 95122Business Card Size: 3.5 x 2 inChild’s Hope Brand Style Guide - 2019www.childshope.com (408) 557-7755 2264 Quimby Rd, San Jose, CA 95122Folder Size: 8.875 x 11.75 in48 colatteral system O6.O1www.childshope.com (408) 557-7755 2264 Quimby Rd, San Jose, CA 95122Envelope Size: 9.5 x 4.125 inChild’s Hope Brand Style Guide - 201950 live mockup O6.O2Child’s Hope Brand Style Guide - 2019O7.grid system52 Child’s Hope’s grid system, a set of detailed structures in which the contents (images, text, logo, graphics) sit next to each other, is always essential to save our integrity and communicate our design language consistently in all of our publications, such as brochures, posters, article, and event postcards. We provided a process and mock up example of the grid system for a spread 2-page magazin article.Child’s Hope Brand Style Guide - 2019imageheader body copysub headerSingle Page Size: 8.5 x 11 in54 spread grid layout O7.O10.875 in0.25 inlogobody copybody copybody copyimageMeasurement margin: 0.875 in - gutter: 0.25 inChild’s Hope Brand Style Guide - 2019the nextlevel “Lifting Orphans f rom Surviving to Thriving”OUR STORY In 1997, Paul and Carolene Cook adopted their beautiful daughter, Megan,f romChina.In2001,Megan’s adoption agency came to the Cooks and asked them to donate to improve an orphanage inHaiti.Theydonatedsomemoney and thought little more of it. A few months later, the agency returned to the Cooks and asked Paul if he would take a trip to Haiti to see what his donation meant in a personal sense. Paul said, “It was only then, when I saw the desperate plight of orphans in Haiti, that I knew that I needed to do more than just donate money. I needed to personally get to work on this problem and help save the lives of these kids. We named our charity ‘Child’s Hope’ because we believe it is every orphan’s hope56 grid with content O7.O2at their own expense to help in construction efforts. After dozens of children were adopted f rom that facility, the Hague Adoption Convention led to measures that made it incredibly diff icult for international adoptions to be completed. Since 2004, there has been a 74% decline in adoptions to the US. Because of security issues that arose in Haiti, Child’s Hope stopped taking volunteers to Haiti and began partnering with orphanages in Mexico. We have since hosted more than5,000 volunteers to bring resources and skills to improve the living conditions of the children. We are also now back in Haiti!ACCOMPLISHMENTS Purchased land and built a brand new home for the children and caregivers at Buena Vida in (f inished in 2018). Built a beautiful 14,000 sq. ft. facility in Haiti that served as an adoption center for dozens of children and included a 16-bed volunteer wing and a wing for a school/clinic. Over 1,000 children adopted f rom the adoption orphanage in Haiti. Provided loans to couples to adopt children through the Perpetual Adoption Fund. Volunteers have made over 5,000 individual trips to work in Mexico. Volunteers have made over 450 individual trips to work in Haiti. Donated supplies to over 100 orphanages and communities in Bulgaria, China, Mongolia, Ukraine, Peru, South Korea, Haiti and Mexico. Mexico: Built and improved facilities at four separate orphanages in Mexico, donated thousands of dollars of supplies to various orphanages. South Korea: Donated $30,000 in supplies to three orphanages and several orphans in foster care. Haiti: Delivered three 40 foot containers of supplies by ship and delivered 1056 totes of supplies and aid brought with volunteers by plane. Peru: Donated around 10totes of toys, school supplies, clothing, etc. and $5000 to provide food for seven months for 105 children and 6 nuns at an orphanage for blind and handicapped children. China: Donated over $110,000 as a major sponsor of the China Orphan Relief Fund which provides orphans in China medical care, food, clothing, heating, reconstruction of facilities, etc. China: Provided small grants to 7 orphanages in China for supplies (food, clothing, heating, medical, etc.) Haiti: Helped coordinate, facilitate, and host 18 medical and dental professionals who treated over 450 individuals (villagers and our orphans). China: Facilitated the acquisition of medical supplies and vitamins for several orphanages. Mexico: Facilitated dental teams which provided dental services to over 100 orphans and caregivers. Ukraine: Held benef it concert and provided funds for a vehicle for a familyoriented orphanage.Child’s Hope Brand Style Guide - 2019the nextlevel “Lifting Orphans f rom Surviving to Thriving”OUR STORY In 1997, Paul and Carolene Cook adopted their beautiful daughter, Megan,f romChina.In2001,Megan’s adoption agency came to the Cooks and asked them to donate to improve an orphanage inHaiti.Theydonatedsomemoney and thought little more of it. A few months later, the agency returned to the Cooks and asked Paul if he would take a trip to Haiti to see what his donation meant in a personal sense. Paul said, “It was only then, when I saw the desperate plight of orphans in Haiti, that I knew that I needed to do more than just donate money. I needed to personally get to work on this problem and help save the lives of these kids. We named our charity ‘Child’s Hope’ because we believe it is every orphan’s hope58 content without grid O7.O3at their own expense to help in construction efforts. After dozens of children were adopted f rom that facility, the Hague Adoption Convention led to measures that made it incredibly diff icult for international adoptions to be completed. Since 2004, there has been a 74% decline in adoptions to the US. Because of security issues that arose in Haiti, Child’s Hope stopped taking volunteers to Haiti and began partnering with orphanages in Mexico. We have since hosted more than5,000 volunteers to bring resources and skills to improve the living conditions of the children. We are also now back in Haiti!ACCOMPLISHMENTS Purchased land and built a brand new home for the children and caregivers at Buena Vida in (f inished in 2018). Built a beautiful 14,000 sq. ft. facility in Haiti that served as an adoption center for dozens of children and included a 16-bed volunteer wing and a wing for a school/clinic. Over 1,000 children adopted f rom the adoption orphanage in Haiti. Provided loans to couples to adopt children through the Perpetual Adoption Fund. Volunteers have made over 5,000 individual trips to work in Mexico. Volunteers have made over 450 individual trips to work in Haiti. Donated supplies to over 100 orphanages and communities in Bulgaria, China, Mongolia, Ukraine, Peru, South Korea, Haiti and Mexico. Mexico: Built and improved facilities at four separate orphanages in Mexico, donated thousands of dollars of supplies to various orphanages. South Korea: Donated $30,000 in supplies to three orphanages and several orphans in foster care. Haiti: Delivered three 40 foot containers of supplies by ship and delivered 1056 totes of supplies and aid brought with volunteers by plane. Peru: Donated around 10totes of toys, school supplies, clothing, etc. and $5000 to provide food for seven months for 105 children and 6 nuns at an orphanage for blind and handicapped children. China: Donated over $110,000 as a major sponsor of the China Orphan Relief Fund which provi
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