StreamSend Offers Research Report: “Driving the ROI of Email and Social Marketing”

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  StreamSend has commissioned a research report to help guide businesses as they look to boost their return on investment by linking their email marketing efforts to social media. The report, produced by The Relevancy Group, is entitled “Driving the ROI of Email and Social Marketing: Tactics to Improve Relevance and Results.”
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  StreamSend Offers Research Report: “Driving the ROI of Email and SocialMarketing” StreamSend has commissioned a research report to help guide businesses as they look to boost their return on investment by linking their email marketing efforts to social media. The report, produced by The Relevancy Group, is entitled “Driving the ROI of Email and Social Marketing: Tactics to Improve Relevance and Results.” Sacramento, CA, December 12, 2011 --(PR.com)--StreamSend, a leadingemail marketingservice provider and creator of thesocial marketing tool suite StreamSend Share, has commissioned a researchreport to help guide businesses as they look to boost their return on investment by linking their emailmarketing efforts to social media. The report, produced by The Relevancy Group, is entitled “Driving theROI of Email and Social Marketing: Tactics to Improve Relevance and Results.”“As we educate our clients on the huge opportunities available to them through building their lists andrelationships with their customers by leveraging the combined power of email and social marketing, wewanted to step back, look at the industry and common practices as a whole, then share that perspectivewith business marketers,” said Dan Forootan, President of StreamSend Email Marketing. “The RelevancyGroup is widely acknowledged for its expertise in email marketing trends and practices, and we weregratified to see that their findings corroborate the direction in which StreamSend is leading its clients.”Key findings include:· Marketers that use email in combination with social segmentation drive six times the amount of revenuethan those marketers that do not connect social and email segmentation.· Moreover, marketers that are able to leverage social and email data deliver monthly marketing campaignprofits that are seven times higher than their unsophisticated peers.· Email continues to be used each day by 93% of consumers.· Mobile utilization of email and social is also on the rise, with as many as 66% of consumers interactingwith email on their mobile phones.· Consumers continue to demand relevance and state that non-relevant or too frequent email marketingmessages will be deleted.· Email continues to drive high return on investment (ROI), higher than other direct marketing channels.· Email is bringing in $40.56 for every dollar spent on it this year, (Direct Marketing Association).· The majority of email marketers are not embracing segmentation strategies to improve relevance andmarketing results. Page 1/3PR.com Press Release DistributionTerms of Use  Go tohttp://on.fb.me/sOVbNxto download a free, full copy of the report from StreamSend and see howsuccessful business marketers are boosting their ROI by embracing the Email-Social connection.About StreamSendStreamSend offers an easy-to-use, affordable and reliableemail marketingservice designed to helpbusinesses maximize the reach of their marketing budget when sending anemail newsletteror usingSocial Media. StreamSend offers a number of industry-leading standard pricing plans, private-label andaffiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in EmailMarketing.### Page 2/3PR.com Press Release DistributionTerms of Use  Contact Information: StandPoint Public RelationsJim McNulty508-481-2024Contact via Email www.streamsend.com Online Version of Press Release: You can read the online version of this press release at:http://www.pr.com/press-release/375609 News Image: Page 3/3PR.com Press Release DistributionTerms of Use
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