Entrevistas y Focus Group | Grupo de enfoque | Entrevista

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  LA ENTREVISTA Y EL GRUPO FOCAL Flor Elena RuizV-15.990.179JoséLuis Nuñez V-12.634.186Lisbeth Contreras V-18.090.161Lord Baker Sánchez V-19.134.873 María A. CuevaV-14.851.218 Universidad Nacional Experimental del TáchiraVice-Rectorado AcadémicoDecanato de PostgradoMaestría: Gerencia de Empresas. Mención MercadeoGerencia de Marketing FEBRERODE 2018  LA ENTREVISTA TÉCNICA DE RECOLECCIÓN DE DATOS  LA ENTREVISTA La entrevista, más que un simple interrogatorio, es una técnica basada en un diálogo o conversación “cara a cara”, entre el entrevistador y el entrevistado acerca de un tema previamente determinado.(Arias, 2006)  LA ENTREVISTA Características: ã Seconsideraconversaciónformal,conunaintencionalidad. ã Tieneprofundidad(Indagadeformaampliaengrancantidaddeaspectosydetalles) ã Tieneunmenoralcanceencuantoalacantidaddepersonasquepuedenserentrevistadosenuntiempodeterminado.
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